Communications with depth

We live in a time where superficial, fast paced communications are dominating. There is no escaping this, but for real change to come about communications need to have depth.

I am a strategic communications advisor. I offer bespoke advice to clients on how to communicate with their audiences, specialising in the not-for-profit, global development think tank sectors. 

I am particularly interested in the role of relationships, how we can listen better to others, resolve conflict & create positive narratives.

I work with organisations, teams & individuals to help them to craft communications  & engagement strategies.  This includes exploring ways to understand audiences better, shape stories, define vision, goals & values, frame messaging & embed communications across all strategies.

I write and develop content for clients, as well as guides, blogs & articles on effective communications.

I also provide coaching &1:1 support.  

About me







I am an independent consultant & On Think Tanks Associate.


I have 15+ years global experience, working in countries such as Indonesia, Egypt, India, Ghana, Vietnam, Colombia, South Africa, Switzerland & the UK.

My clients have included government departments,  private foundations, academic institutions, consultancies, civil society organisations, media companies & think tanks.

I previously set up & led the strategic communications unit at the UK think tank ODI. I have also worked for organisations such as the BBC & tve.

My languages are English, French, Spanish & Russian.


Caroline Cassidy at the On Think Tanks Conference 2019

How can I help you?

Abstract Pattern 20

Strategic advice 

  • I can support you to develop a new communications, story or audience strategy or review an existing one.

  • I can help you to think through how you can create stories, & how you frame your messaging.

  • I can advise on team management, internal communications & staffing.

  • I can assess & advise on how communication issues can be resolved.

Abstract Pattern 11

Writing & Editorial

  • I write content for clients such as blogs, op-eds, articles, case studies, reports & speeches from scratch or work with existing text.

  • I provide senior editorial services including copy-editing.

Abstract Pattern 13

 Coaching & mentoring

  • ​I provide 1:1 or group mentoring & coaching.


Topics include:

  • Creating engagement strategies

  • Writing for impact,

  • Presenting your ideas

  • The art of framing & storytelling 

  • How to learn from your communications


Publications, blogs & articles

I have written a range of blogs, guides, case studies & articles on how to communicate evidence & ideas for change.

Publishers include The Guardian, Oxfam's From Poverty to Power, the London School of Economics, On Think Tanks and ODI.



“We hired Caroline to support us on the Bernard van Leer Foundation’s refreshed communications strategy. She provided us with thought-provoking & well-organised insights & recommendations. She’s a wonderful writer who knows her stuff when it comes to influencing policy change.

A pleasure to work with!”

Patrin Watanatada,

Knowledge for Policy Director,

Bernard van Leer Foundation