Communications with depth

We live in a time where superficial, fast paced communications are dominating. There is no escaping this, but for real change to come about communications need to have depth.

I am a strategic communications advisor. I offer bespoke advice to clients on how to communicate evidence & ideas specialising in the not-for-profit, global development think tank sectors. 

I work with organisations, teams & individuals to help them to develop communications, advocacy & policy engagement strategies.  This includes exploring ways to collaborate with audiences, shape narratives, define vision, goals & values, & embed communications across all strategies.

I write and develop content for clients, as well as guides, blogs & articles on effective communications.

I also facilitate workshops, talks & webinars on a range of practical communications skills, & provide coaching &1:1 support.  

I am particularly interested in how insights from behavioural & political sciences can help us to change narratives, move conversations on and resolve conflict.

About me







I am an independent consultant & On Think Tanks Associate.


I have 15+ years global experience, working in countries such as Indonesia, Egypt, India, Ghana, Vietnam, Colombia, South Africa, Switzerland & the UK.

My clients have included government departments, funders, private foundations, academic institutions, consultancies, NGOs, media organisations & think tanks.

I previously set up & led the strategic communications unit at the UK think tank ODI. I have also worked for organisations such as the BBC & tve.

My languages are English, French, Spanish & Russian.


Caroline Cassidy at the On Think Tanks Conference 2019

How can I help you?

Abstract Pattern 20

Strategic advice & counsel

  • I can support you to develop a new communications, engagement or audience strategy or review an existing one.

  • I can help you to think through your narratives, & how you frame your messaging.

  • I advise on team management, internal communications & staffing.

  • I develop assessments & reviews to evaluate & inform organisational, programme & project design.

Abstract Pattern 13

Training, coaching & mentoring

  • I facilitate & run workshops, talks & webinars.

  • I provide 1:1 or group mentoring & coaching.


Topics include:

  • Creating policy engagement strategies

  • Writing for impact,

  • Presenting your ideas

  • Developing talking points

  • The art of framing & storytelling 

  • Evaluating & learning from communications


Abstract Pattern 11

Writing & Editorial

  • I write content for clients such as blogs, op-eds, articles, case studies, reports & speeches from scratch or work with existing text.

  • I provide senior editorial services including copy-editing.

Publications, blogs & articles

I have written a range of blogs, guides, case studies & articles on how to communicate evidence & ideas for change.

Publishers include The Guardian, Oxfam's From Poverty to Power, the London School of Economics, On Think Tanks and ODI.