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Communications with depth

We live in a time where superficial, fast paced communications are dominating. There is no escaping this, but for real change to come about communications need to have depth.

I am a strategic communications professional focused on how to communicate with their audiences, specialising in the not-for-profit, global development think tank sectors.


I have worked with organisations, teams & individuals to help them to craft communications  & engagement strategies. This goes beyond building awareness of an issue to exploring the role of language, behaviour & values in narrative & policy change


I am particularly interested in the role of relationships, how we can listen better to others, resolve conflict or polarization & create new narratives.

I also write and develop content , as well as guides, blogs & articles on effective communications.

About me






I have 20 years global experience, working in countries such as Indonesia, Egypt, India, Ghana, Vietnam, Colombia, South Africa, Switzerland & the UK.

I previously set up & led the strategic communications unit at the UK think tank ODI. I have also worked for organisations such as the BBC & tve.

I have worked across multiple sectors & themes including early childhood development, climate policy, social accountability, migration policy, mental health, poverty, economic justice & health systems research. 

My cleints have included government departments,  private foundations, academic institutions, consultancies, civil society organisations, media companies & think tanks.

My languages are English, French, Spanish & Russian.


Caroline Cassidy at the On Think Tanks Conference 2019
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Publications, blogs & articles

I have written a range of blogs, guides, case studies & articles on how to communicate evidence & ideas for change.

Publishers include The Guardian, Oxfam's From Poverty to Power, the London School of Economics, On Think Tanks and ODI.

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We hired Caroline to support us on the Bernard van Leer Foundation’s refreshed communications strategy. She provided us with thought-provoking & well-organised insights & recommendations.

She’s a wonderful writer who knows her stuff when it comes to influencing policy change. 

A pleasure to work with!

Patrin Watanatada,

Knowledge for Policy Director,

Bernard van Leer Foundation

"I've worked with Caroline for more than a decade on different projects.

I have always been impressed at her ability to pull together disparate threads & opinions into well articulated, relevant & practical communication strategies.

What's more, she is great to work with – organized, professional and friendly."



 Jeffrey Knezovich,

Technical Officer,

Alliance for Health Policy and Systems Research,

World Health Organization


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